I make it my aim, wherever possible, to be genuine with people and to be real in my communications. I often value this ahead of being nice, pleasant, congenial, or trouble-free. I also try to be considerate, respectful, and kind but I think that the ultimate way of being considerate and respectful is to give people the gift of who I really am, and not to put up a false act designed to fool people, impress them, flatter them, or intimidate them.
To my mind, in the end, being real in this way is the only real way for people to be close. I also see my being real with people as an invitation for them to be real with me. Ultimately, I think that this is more pleasant than people trying to be fake-pleasant with each other.